Communications
Blueprint
Every automated-style sequence and planned send, on one page. This is the plan the shop works to — the website itself never fires an email or a text.
Birthday Club flow
Welcome + £5
The moment someone joins, their £5 code appears on screen. The welcome email follows only when the shop sends its next batch.
Manual sendBirthday countdown
Marks the calendar, explains the free side, and points the big groups at catering.
Manual sendThe nudge
Validity reminder, weekend peak warning, catering nudge for group orders.
Manual sendCelebration
Free side or dessert, kids' meals at £5.45, late-night kitchen hours.
Manual sendThank you
No offer. Gratitude plus one ask: tell us if anything was wrong.
Manual send17
Emails a member could receive in a year
Maximum, including the newsletter
58
Days of engagement per birthday
From 30 days before to 14 after
0
Emails sent automatically by this website
Every send is a deliberate action by the shop
The four flows
Birthday Club
4 emails per member per year
- Triggered by the birthday date on the member record
- Personalised by first name in subject, opening and P.S.
- Free side or dessert, valid across birthday week
- Never more than four sends a year to any member
The Se7en Slice newsletter
12 emails per year
- Scheduled for the 1st of each month
- Opted-in subscribers only — the tick box on the club form
- New menu items, seasonal offers, catering reminders
- One click to unsubscribe, honour it the same day
Catering follow-up
2 touches per enquiry
- Quote request logged from the calculator
- Phone call first — food for 200 people is not a text message job
- Email recap with the confirmed price after the call
- Post-event thank you with a rebooking prompt
Win-back
1 email per lapsed member
- 90 days since last order
- Reason to return first, discount second
- £5 off over £20, no expiry date
- Stops the moment they order again
The rules we hold ourselves to
No surprises.Nobody gets more than one newsletter a month plus their birthday emails.
No dark patterns.Opt-ins are a visible tick box, never pre-hidden, and leaving takes one phone call.
No automatic sends.Nothing on this site can email or text a customer on its own. Every message is sent deliberately by a person.