Se7en, the pizza, kebab and burger takeaway on Garners Lane in Adswood, has launched two new services aimed squarely at the people who already keep it busy: a Birthday Club that rewards regulars on the one night of the year they spend freely, and a catering service that quotes large orders instantly instead of over the phone.
The Birthday Club gives every member £5 off their order on the day they join, then a free side or dessert with their order during their birthday week, every year after. Joining takes three fields — a name, an email and a date of birth — and the welcome code appears on screen immediately. There is no app to download, no points to collect and no card details required.
Members can also opt in to The Se7en Slice, a monthly newsletter covering new menu items, seasonal offers and catering availability. Both are opt-in and can be cancelled with a single phone call.
Alongside the club, the shop has launched a public catering calculator. Customers set a guest count from one to three hundred, choose from three spreads — The Gathering, Match Day and The Full Se7en — and see an itemised price before they speak to anyone. Quotes are confirmed by phone, with 24 hours' notice for standard orders and 48 hours for events over 100 guests.
"People don't want to ring up and ask what sixty guests costs. They want to see the number and decide. So we put the number on the page."
The launch is supported by a new website that replaces the shop's previous ordering page. The new site loads in under a second on a mobile connection, keeps the shop's customer list in the shop's own hands, and gives the team a dashboard covering online revenue, average order value, birthday club growth, newsletter subscribers and the catering pipeline.
Catering is available across Adswood, Edgeley, Cheadle Heath, Shaw Heath and the surrounding SK3 postcodes, with vegetarian and halal options on every package and gluten-free bases on request.
Notes to editors
- Birthday Club: £5 welcome offer valid on the day of joining. Free side or dessert valid across the member's birthday week on orders over £15. One membership per person.
- Catering: 1–300 guests through the online calculator. Larger events by arrangement. 24 hours' notice standard, 48 hours for 100+ guests.
- Opening hours: Mon–Thu & Sun 3:30pm–11:30pm; Fri–Sat 3:30pm–11:45pm.
About Se7en
Se7en is an independent takeaway on Garners Lane, Adswood, serving stone-baked pizzas, carved kebabs, smashed burgers and wings to Stockport's SK postcodes for collection and delivery.