An honest comparison · Se7en Adswood

Your current website
is costing you orders.

Right now, someone in Adswood is hungry, holding their phone, and has decided to order a pizza.

They've tapped a link. And then they wait. Five seconds. Six. Eight. A blank screen with a spinner on it, on a 4G connection, standing in their kitchen.

That pause is the single most expensive thing your website does. Not the design, not the photos, not the menu. The pause. Because in a two-mile radius there are eleven other places that will load in a second, and people do not wait for food they haven't decided on yet.

Every second of load time costs about 7% of conversions. Sit on that number for a moment. If your website takes eight seconds, most of the people who clicked are gone before your logo has drawn. You paid to get that customer — through the app badge, a leaflet, a Facebook post, word of mouth — and then you lost them in a loading screen.

You're not losing orders because the food is wrong. You're losing them before anyone tastes anything.

And the slow logo is only the first problem.

The orders that do come through aren't yours. They sit on somebody else's system, on somebody else's customer list, behind somebody else's commission. You can't see who ordered. You can't email them. You can't wish them a happy birthday, or ask a lapsed regular to come back, or offer a £5 code on a quiet Tuesday.

You can't show a birthday club. You can't price a party on the page. You can't tell anyone how many people joined this month. You get a sales figure and nothing else — while the platform gets a customer list it will happily rent back to you.

This website does the opposite. It loads in under a second. It gives you the customer list. It runs the birthday club, prices catering on the page, and shows you the numbers behind the marketing. No middleman between the person who's hungry and the kitchen that feeds them.

Your current site

This website

Page opens

5–8 seconds on a phone. Long enough for someone to close the tab and order somewhere else.

Page opens

Under a second. Cached, compressed and light enough to load on 4G outside the shop.

First impression

A menu platform's template with someone else's menu layout. It doesn't look like you.

First impression

Your gold, your black, your name. It looks like walking into the shop.

Ordering

Every order needs an account, a postcode lookup and four screens before anyone sees food.

Ordering

See the food, see the price, phone the shop. One tap from any page.

The customer list

You don't have one. The orders belong to the platform, and you can't market to them.

The customer list

Birthday club and newsletter subscribers are yours, in your own database, exportable any time.

Birthday marketing

Nothing. No club, no birthday offer, no reason to come back on the one night people spend freely.

Birthday marketing

A £5 welcome offer, then something free every birthday, plus a monthly newsletter.

Catering quotes

People have to phone to find out what 60 guests costs. Most of them don't bother.

Catering quotes

A live catering calculator. Slide the guests, see the price, request the quote in one go.

What you see

Some order counts. Nothing about marketing, catering leads or where the growth is coming from.

What you see

A dashboard with revenue, average order, club growth, catering pipeline and broadcast reach.

Your cut of the fee

Every order carries a platform commission on top of card fees.

Your cut of the fee

No commission. The money from a £30 order is £30 minus card fees, and nothing else.

The maths, without the marketing language

~£28

Typical order value

Two pizzas, sides, a drink

8 sec

Current load time

Long enough to lose the sale

11

Alternatives within 2 miles

All of them one tap away

Lose ten orders a week to a slow page and it's £280. Lose them for a year and it's £14,560 — off the top, before anyone has complained, because the people who left never said a word. They just ordered somewhere else.

This is not a redesign.
It's a replacement.

A faster site, your own customer list, a birthday club that fills quiet nights, a catering calculator that sells parties while you're frying, and a dashboard that tells you the truth about what's working. Same food. Same shop. Same street. A door that actually opens.

Nothing to install. Nothing to migrate. Ring the shop, look at it on your own phone, and decide.